Brake Accounting Services
The problem
Harley Williams, a licensed accountant, launched her own firm with a clear goal: to look more established while keeping her warm, personal approach. She needed a complete brand and web presence that reflected her professionalism and gave her space to grow.
What we built or changed
Menai created a full visual identity for Brake, including logo, colour palette, and branded business stationery. We then designed and developed a fast, clean, responsive website built from scratch — with clear messaging, copywriting, and on-brand visuals. We also handled Google Business setup, GDPR-compliant forms, and created a custom GPT assistant for on-brand content creation.
Tools/stack used
Branding, Web Design, Copywriting, Stationery, GMB Setup, AI Assistant
Measurable or observable result
Brake Accounting Services now has a strong digital identity, combining credibility with personal warmth. Harley is attracting new, larger clients while continuing to support small businesses and sole traders. The custom GPT assistant enables ongoing growth and content generation without overwhelm.
What this means for similar businesses
For similar accounting & finance businesses, the useful lesson is to start with the operational friction: the admin, follow-up, visibility gap or customer journey problem that is slowing the business down. The right website, automation or system change should make that process easier to repeat.